Action Alert June 2016
Accelerating the End Of Breast Cancer Act


Accelerating the End of Breast Cancer Act: In 2010, the National Breast Cancer Coalition (NBCC) set a deadline to know how to end breast cancer and launched a plan to achieve it. Breast Cancer Deadline 2020® is a call to action for all stakeholders to focus efforts on knowing how to end the disease by the end of the decade. The “Accelerating the End of Breast Cancer Act, defines an important role the federal government must play in this effort. The legislation complements and enhances the strategic work being done by NBCC to end breast cancer once and for all.


$150 Million for the Department of Defense (DOD) Breast Cancer Research Program (BCRP) for FY2016: As a result of NBCC’s grassroots advocacy, the DOD BCRP was created in 1992 to “eradicate breast cancer by funding innovative, high-impact research through a partnership of scientists and consumers.” The DOD BCRP is widely viewed as an innovative, unique, and efficient medical research model which has proven to be accountable to the public and has produced extraordinary results. NBCC seeks continued funding for this successful program.


Guaranteed Access to Quality Care for All: Ensuring access to quality, evidence-based health care has been a top priority of NBCC for many years and is an essential component of Breast Cancer Deadline 2020®. NBCC works to identify, advocate for, and support the implementation of laws such as the“Patient Protection and Affordable Care Act” which mark important steps forward in access to quality health care for individuals with, and at risk of, breast cancer. In addition, NBCC remains committed to protecting vital existing programs, such as the Medicaid Breast and Cervical Cancer Treatment Program (Medicaid BCCTP).


Ensuring the Participation of Educated Patient Advocates in all Levels of Health Care Decision Making: NBCC continues to work to ensure that educated patient advocates have a “seat at the table” in all levels of health care decision making which affects their lives.

For decades, we’ve been fighting breast cancer with hope. For decades, the lives of our daughters, mothers and friends have been in the hands of hope. It isn’t working. In 1991 the number of American women that died of breast cancer every day was 119. Today it’s about the same – 110 deaths. Every single day. Twenty years. No significant progress. In 1975, a woman had a 1 in 11 chance of developing invasive breast cancer in her lifetime. Now, that risk is 1 in 8 – nearly 50% greater; yes greater. Plainly, we need something more powerful than hope.

We didn’t hope our way to the moon. If all we ventured was hope, we’d still be on the ground. We got to the moon because we set a deadline for getting there. We have never had a deadline for the end of breast cancer. It’s not that we tried and it failed. We’ve never tried. We have never had one. Never. No date. No goal. No rush. Nothing to hold ourselves accountable to. No one on the hook. No reputations at stake. Is it any wonder we haven’t ended it? How can we possibly achieve a goal if we don’t have one? Consoled by hope, we keep giving breast cancer more time.

No more.

Today we give up hope. It’s the most optimistic step ever taken in the history of the breast cancer battle. Today we set a goal. Today we set a deadline. January 1, 2020. The end of breast cancer. Hope is a wish. The deadline is a commitment. Hope says whenever. The deadline says within ten years. What if we fail? We already have. What about pink? It’s time to show our true colors. Ten years is too short? We ended polio in seven. A deadline changes everything. No experiment, no charity, no lab, no doubt, no promise, no critic, no iota of research can occur outside of its context. Today the conversation changes. 2020. The end of breast cancer. This is serious. This is real. Are you with us? Go to www.breastcancerdeadline2020.org and vote yes.

The National Breast Cancer Coalition Fund website (www.knowbreastcancer.org) provides a world of information for breast cancer survivors and advocates. Visit the website to learn the facts and know the evidence.